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Essentially,what Is the Role of a Channel of Distribution? Why

question 52

Essay

Essentially,what is the role of a channel of distribution? Why are competency and control of primary concern to the marketer?


Definitions:

Feeling State

The emotional condition or mood of an individual at a particular moment in time.

Automatic Response

An involuntary or reflex action that occurs in response to a stimulus without conscious thought.

Evaluative Reaction

Judgements or feelings about the value or worth of something, based on a rapid assessment.

Affects

The experience of feeling or emotion.

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