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What steps can be taken to reduce resistance of employees to change?
Ethos, Pathos
Persuasive strategies used in rhetoric and communication, where ethos appeals to the audience's sense of ethics or credibility of the speaker, and pathos appeals to emotions.
Logos
A concept from classical rhetoric that refers to logical appeal or the rational argument in persuasive communication.
Master Narrative
A covering story or fantasy that explains a group more readily or attracts more believers than other fantasies available to group members.
Group Members
Group members refer to individuals who belong to a specific collective or team, each potentially contributing diverse perspectives and skills towards achieving common goals.
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