Riviera Is a Relatively New Company That Mines and Crushes

question 31

Multiple Choice

 Riviera is a relatively new company that mines and crushes slate for use as mulch in gardens.The managers of the company reviewed its short history,took into account the organization's environment,and identified its distinctive competencies.What are the managers at Riviera trying to accomplish at this stage?

• A) Develop a mission statement
• B) Distinguish between primary and secondary objectives
• C) Develop an effective marketing mix
• D) Evaluate its marketing plan

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Definitions:

Operating Activities

Business actions directly related to the production and delivery of goods and services, generating the majority of a company's cash flow.