Diversification Involves

question 2

Multiple Choice

Diversification involves:

• A) marketing new products to an existing customer base.
• B) seeking new customers for existing products.
• C) increasing the sale of present products to present customers.
• D) seeking new products for customers not currently being served.

Identify the strategic importance of customer representation within a firm by salespeople.

Recognize the concept and importance of SPIN selling and adaptive selling in personal selling.

Appreciate the critical role of salespeople as links between the firm and customers.

Acknowledge the importance and steps of the personal-selling process, including prospecting and sales presentations.

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Definitions:

Demand Curves

A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing to buy at different prices.

Supply Curves

Graphical representations showing the relationship between the price of a good and the quantity of the good that suppliers are willing to sell.

Government's Revenue

The total income received by the government from various sources, including taxes, fees, fines, and the sale of goods and services.

Personal Income Taxes

Taxes levied on individuals or households based on the income they earn within a given year.