Far-N-Wide,a Leading Travel Agency,wants to Implement Market Segmentation in Order

question 32

Multiple Choice

 Far-n-Wide,a leading travel agency,wants to implement market segmentation in order to target people who travel at least once a week for business purposes.The ticketing data from all outlets issuing tickets is consolidated in the company database and this is used to identify the consumers who constitute this frequent-flyers segment.What type of research is the company using?

• A) Mathematical modeling research
• B) Observational research
• C) Qualitative research
• D) Experimental research

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Definitions:

Business Combination

A transaction or event through which a company acquires control over one or more businesses.

Intragroup Dividends

Dividends paid between entities within the same group, often eliminated in the consolidation process of preparing consolidated financial statements.

Tax Effect

The impact of taxes on a company's financial results, specifically how taxes influence reported earnings and cash flows.

Consolidation

Consolidation refers to the process of combining the financial statements of separate business entities, typically parent and subsidiary companies, into a single financial statement.