The _____ Involves a Set of Controllable Variables That Must

question 24

Multiple Choice

 The _____ involves a set of controllable variables that must be managed to satisfy the target market and achieve organizational objectives.

• A) growth profile
• B) mission statement
• C) organizational history
• D) marketing mix

---

Definitions:

Guaranteed Income

A system of social welfare provision that guarantees that all citizens or families have an income sufficient to live on, provided they meet certain conditions.

Expected Total Utility

The sum of satisfaction or benefit that a consumer anticipates receiving from consuming different quantities of goods and services.

Utility

The satisfaction or benefit derived by consuming a product; thus the desire to obtain a good or service.

Certain Income

Income that is guaranteed or known, without any risk of fluctuation or loss.