Which of the Following Statements Is True with Regard to Reference

question 40

Multiple Choice

Which of the following statements is true with regard to reference groups?

• A) A single person cannot serve as a reference group.
• B) The nature of the product being purchased determines the identity of the reference group.
• C) Reference group influence is generally considered to be constant across product categories.
• D) Family is secondary to peers as a primary reference group for people of all ages.

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Definitions:

Mean

The average value of a set of numbers, calculated by dividing the sum of all the numbers by the count of numbers.

Normally Distributed

A statistical distribution that is uniform around its mean, highlighting that data points near the mean are more prevalent than ones at a greater distance.

Standard Deviation

A metric that assesses the spread or diversity among a collection of figures, indicating the degree to which each figure differs from the mean value.

Mean

The arithmetic average of a set of numbers, calculated by dividing the sum of all values by the total number of values.