Since Consumers Receive So Much Information from Marketers and Screen

question 64

Multiple Choice

Since consumers receive so much information from marketers and screen out a good deal of it, it is important for marketers to devise communications that:

• A) manipulate consumer perceptions in order to make them buy the products.
• B) offer diverse messages about their products.
• C) minimize the amount of information they circulate about their products or brands.
• D) utilize appropriate media through which the consumers in the target market are reached.

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Definitions:

Sole Proprietorship

A business owned and operated by one individual, where there is no legal distinction between the owner and the business entity.

Competitor

A person or organization that is in the same industry or field and is in competition for the same market share.

Robinson-Patman Act

A 1936 U.S. law aimed at preventing anticompetitive practices by producers, specifically price discrimination.

Suggested Retail Price

The price that manufacturers recommend retailers sell their product for to consumers, often used as a guideline rather than a strict requirement.