Which of the Following Is a Drawback of Using Mall

question 29

Multiple Choice

Which of the following is a drawback of using mall intercepts?

• A) It is a highly time consuming method of collecting data.
• B) It does not offer flexibility in probing respondents.
• C) Its costs depend on incidence rates.
• D) It cannot be used for copy evaluations.

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Definitions:

Total Annual Cost

The sum of all expenses incurred by a business or operation over the course of a year.

Current System

The existing set of procedures, processes, technologies, and methods that are in use within an organization or system.

Finished-Goods Inventories

Stocks of completed products ready for sale or distribution to customers.

FedEx

An American multinational delivery services company known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location.