Kelly, Who Wants to Buy an Exercise Machine, Sees an Advertisement

question 49

Multiple Choice

Kelly, who wants to buy an exercise machine, sees an advertisement in the local newspaper for a fitness equipment store. She notices that the store showcases the model she wants. This is an example of _____ on product knowledge.

• A) group influence
• B) situational influence
• C) marketing influence
• D) product influence

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Definitions:

Alertness

The state of being vigilant and aware, ready to respond to any changes or stimuli in the environment.

Social Desire

The inherent wish to form connections, be accepted, and have interactions with others in society.

Nucleus Accumbens

A brain structure involved in the circuitry of reward, pleasure, and addiction.

Dopamine Receptors

Proteins located on the surface of nerve cells that bind to dopamine and trigger a cellular response.