A Paid Form of Nonpersonal Communication,about an Organization,its Products,or Its

question 59

Multiple Choice

 A paid form of nonpersonal communication,about an organization,its products,or its activities that is transmitted through a mass medium to a target audience is called: 

• A) public relations.
• B) advertising.
• C) direct marketing.
• D) sales promotion.

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Definitions:

Peripheral Route Persuasion

A mode of persuasion wherein individuals are influenced by superficial cues rather than message content.

Central Route Persuasion

A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues or aspects unrelated to the argument or content, such as the speaker's attractiveness or charisma.

Central Route Persuasion

A method of persuasion that involves deeply engaging someone with a logical argument that leads to a change in beliefs or attitudes.