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An Advertisement for a Fast Rationale Emergency Dialer States: "In

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 An advertisement for a Fast Rationale Emergency Dialer states: "In a life-threatening emergency,73 percent of people misdial 911." In terms of Maslow's hierarchy,this advertisement was designed to appeal to the consumer's _____.


Definitions:

MARS Model

A framework describing four factors—Motivation, Ability, Role perceptions, and Situational factors—that affect individual behavior and performance.

Individual Behavior

Actions, mannerisms, and reactions of a single person, influenced by their environment, personality, emotions, and values.

Performance

is the act of carrying out or accomplishing an action, task, or function effectively.

Person-job Matching

The process of aligning an individual's skills, experiences, and attributes with the requirements of a job to ensure optimal performance and satisfaction.

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