The Intensity of Postpurchase Dissonance Will Be the Greatest When

question 33

Multiple Choice

 The intensity of postpurchase dissonance will be the greatest when: 

• A) the product is a specialty product with few alternative choices.
• B) the product has low functional risk and low psychosocial risk.
• C) the product is a convenience product with numerous mediocre alternatives.
• D) the product has a number of available alternatives with many desired features.

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Definitions:

Festinger

A psychologist known for developing the theory of cognitive dissonance and contributing significantly to the field of social psychology.

Car Dealership

A business that sells new or used cars at the retail level, often having a dealership contract with an automaker or its sales subsidiary.

Volitional Control

The capacity to make decisions and execute actions based on one's own will, often in the context of self-regulation or behavioral choices.

Theory of Planned Behavior

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place. It considers attitudes, subjective norms, and perceived behavioral control as key factors.