Which of the Following Statements About Psychographic Segmentation Is True

question 33

Multiple Choice

 Which of the following statements about psychographic segmentation is true? 

• A) Psychographic segmentation is a form of benefit segmentation.
• B) Psychographic segmentation typically follows the a priori model of segmentation.
• C) Psychographic segmentation focuses exclusively on the benefits sought by the consumer.
• D) Psychographic segmentation focuses on consumer lifestyles, activities, and interests.

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Definitions:

Intellectual Capital

The collective knowledge, skills, and abilities of an organization's workforce, including innovations, processes, and relationships, which can contribute to competitive advantage.

Structural Capital

The knowledge, processes, patents, or systems that an organization possesses, contributing to its competitive advantage.

Employee Capital

The value employees bring to a company in terms of their skills, knowledge, and experience.

Knowledge Management

The act of generating, disseminating, utilizing, and overseeing an organization's knowledge and information to fulfill its goals.