In the Market Segmentation Step Involving the Study of Consumer

question 21

Multiple Choice

In the market segmentation step involving the study of consumer needs and wants,it is advisable for a company to _____.

• A) forego undiscovered needs even if it possesses adequate venture capital to uncover them
• B) transcend the barriers that the industry places upon its range of need satisfaction activities
• C) use this step for generation for theoretical strategies, rather than operational concepts
• D) modify or enhance offerings with relevant changes in technology for practical benefit

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Definitions:

Exergonic

A process that releases energy to its surroundings, typically in the form of work or heat.

High Energy Bond

A bond, typically found between phosphate groups in ATP, that releases a significant amount of energy when broken, commonly used in cellular processes.

Phosphate Groups

Functional groups consisting of a phosphorus atom covalently bonded to four oxygen atoms, important in energy transfer and molecular structure of nucleic acids.

Enzyme

Biological molecules that act as catalysts, speeding up chemical reactions in living organisms.