According to the VALS™ Framework,consumers Who Are Driven by a Goal

question 71

Multiple Choice

According to the VALS™ framework,consumers who are driven by a goal of demonstrating success to their peers and are motivated primarily by achievement can be best classified as _____.

• A) strivers
• B) makers
• C) believers
• D) survivors

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Definitions:

Fundamental Attribution Error

The tendency to overemphasize personal characteristics and underestimate situational factors when explaining others' behaviors.

Self-serving Bias

A cognitive bias leading individuals to attribute their successes to internal factors while blaming external factors for their failures.

Behaviour

The actions or reactions of an individual or group in response to external or internal stimuli.

Interpersonal Communication

The process by which individuals exchange information, feelings, and meaning through verbal and non-verbal messages, typically in a face-to-face setting.