According to the VALS™ Framework,the _____ Are Consumers Who Are

question 56

Multiple Choice

 According to the VALS™ framework,the _____ are consumers who are change leaders and are most receptive to new ideas and technologies.

• A) innovators
• B) survivors
• C) thinkers
• D) believers

Identify personality traits that predict group joining behavior.

Understand the basic human needs satisfied by group membership.

Describe the types of support groups provide.

Analyze the importance of appreciation within groups.

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Definitions:

Inkblot Card

A psychological tool used in the Rorschach test where individuals’ perceptions of inkblots are analyzed to understand their psychological functioning.

Projective Assessment

Psychological testing methods where the responses to ambiguous stimuli are analyzed to uncover hidden emotions and internal conflicts.

Unconscious Drives

Deep-seated desires or motivations that influence behavior, of which an individual might not be explicitly aware.

Abnormal Functioning

Impaired or deviant operation of a system or organ, differing from normal or expected functioning.