According to VALS™,_____ Are the Type of Consumers That Have

question 11

Multiple Choice

 According to VALS™,_____ are the type of consumers that have few resources,are more concerned with safety and security,and do not show a very strong primary motivation. 

• A) achievers
• B) strivers
• C) makers
• D) survivors

---

Definitions:

Flexible Budget

A flexible budget that adapts to variations in activity levels or volumes, promoting precise budgeting and forecasting.

Manufacturing Costs

Expenses directly associated with the production of goods, including labor, materials, and overhead.

Direct Materials

The primary raw inputs used in the manufacture of products, which are directly traceable to the production process.

Factory Depreciation

The allocation of the cost of a manufacturing or production plant and its equipment over their useful lives, reflecting the usage and wear and tear of fixed assets.