Which of the Following Describes the Function of Geodemographic Segmentation

question 45

Multiple Choice

Which of the following describes the function of geodemographic segmentation?

• A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
• B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
• C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
• D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.

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Definitions:

Sales Promotion Role

The activities or strategies aimed at boosting sales and strengthening market presence temporarily through incentives such as discounts, contests, or free samples.

Consumer Markets

Markets comprising individuals and households that purchase goods and services for personal consumption.

IMC Program

Integrated Marketing Communications Program, an approach to creating a unified and seamless brand messaging experience across all channels and communication methods.

Consumer Products Types

Refers to categories of products marketed to consumers, typically divided into convenience, shopping, specialty, and unsought products.