What Is the Function of the Nielsen PRIZM

question 5

Multiple Choice

 What is the function of the Nielsen PRIZM? 

• A) It is a system that provides studies enabling clients to understand and improve the position of their technology, brands, products, media, or channels.
• B) It is a form of psychographic segmentation that classifies consumers according to their lifestyles and predicted behavior.
• C) It is a form of geodemographic segmentation that classifies every U.S. neighborhood into one of 14 groups.
• D) It is a type of mass marketing strategy based on the benefits that consumers want from the products they purchase.

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Definitions:

Glucose Reabsorption

The process by which the kidneys filter glucose from urine back into the bloodstream.

Microvilli

Small, finger-like projections on the surface of some cell types which increase the surface area for absorption or secretion.

Vasa Recta

A network of blood vessels in the kidney that maintains the concentration gradient required for urine concentration and regulation.

Medullary Interstitial Fluid

The fluid within the interstitial space of the renal medulla, important in the concentration of urine.