What Is a Marketable Segment

question 37

Multiple Choice

What is a marketable segment? 

• A) A firm that is large enough to have some sales and growth potential and involves no competitors
• B) A segment that includes innovators in high proportion along with containing few survivors
• C) A firm that has good customer-relationship and employs at least one form of quality assurance
• D) A segment that can be reached and served by the firm in an efficient manner.

---

Definitions:

Obsessive-Compulsive Disorder

A mental disorder characterized by repetitive, unwanted thoughts (obsessions) and/or the urge to perform certain actions repeatedly (compulsions).

Loss of Information

The failure to retain or recall information, which can occur through processes such as forgetting, interference, or data corruption.

Diagnostic Labels

Terms or classifications used in healthcare to identify and categorize conditions or disorders based on standardized criteria.

Assessment Tool

Instruments or procedures used to evaluate or measure specific characteristics, abilities, or conditions.