The McGregor Corporation Makes Four Different Varieties of Their Brand

question 65

Multiple Choice

The McGregor Corporation makes four different varieties of their brand of Maxim cereal.These varieties are Maxim corn flakes,Maxim raisin bran,Maxim honey clusters,and Maxim brown sugar and oats cereal.McGregor Corp.has used a _____ with its Maxim cereal brand.

• A) line extension approach
• B) multibranding approach
• C) brand extension approach
• D) franchise extension approach

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Definitions:

Chalk Board

A smooth, flat panel used for writing on with chalk; often found in educational settings.

Primary Management Function

The basic responsibilities of managers within an organization which include planning, organizing, leading, and controlling.

Budgets Obsolete

The idea that traditional budgeting processes may no longer be effective or relevant in the current fast-paced and ever-changing business environment.

Program Evaluation

The systematic method for collecting, analyzing, and using information to answer questions about projects, policies, and programs, particularly about their effectiveness and efficiency.