Which of the Following Factors Related to Pricing Is Concerned

question 77

Multiple Choice

Which of the following factors related to pricing is concerned primarily with how consumers perceive various prices or price changes?

• A) Environmental factors
• B) Psychological factors
• C) Demographic factors
• D) Sociological factors

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Definitions:

Personality Traits

Enduring characteristics and behaviors that define an individual's patterns of thought, feelings, and actions.

Factor-analytic Research

A statistical method used to describe variability among observed, correlated variables in terms of a potentially lower number of unobserved variables called factors.

Apprehension

The feeling of fear or anxiety about something that may happen.

Factor Analysis

A statistical approach for discovering the root variables, or factors, that are responsible for the observed correlation patterns among a set of variables.