Which of the Following Statements About Personal Selling Is True

question 95

Multiple Choice

 Which of the following statements about personal selling is true? 

• A) It is a paid form of communication about an organization, its products, or its activities that is transmitted through a mass medium.
• B) It is a nonpaid form of communication that seeks to influence the attitudes, feelings, and opinions of customers, noncustomers, and stockholders.
• C) It is face-to-face communication with potential buyers to inform them about and persuade them to buy an organization's product.
• D) It can take the form of direct mail, online marketing, catalogs, outdoor displays, telemarketing, and direct response advertising.

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Definitions:

Comprehensive Program

A detailed and inclusive plan or strategy designed to achieve a specific set of goals or to address a particular issue effectively.

Climate Change

A significant, long-term shift in global or regional climate patterns, often attributed to human activities such as burning fossil fuels, leading to phenomena such as global warming.

Federal Government

The central government system which has authority over a union of states or provinces, managing affairs that affect the entire nation.

Federal Tax Revenues

The income received by the federal government from taxes imposed on individuals, corporations, and other entities.