Which of the Following Is an Ethical and Legal Concern

question 73

Multiple Choice

Which of the following is an ethical and legal concern associated with direct marketing communications?

• A) Failing to disclose product limitations or safety concerns
• B) Using consumer database information without consumers' authorization
• C) Reinforcing ethnic and racial stereotypes
• D) Using unauthorized mailing lists to reach consumers

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Definitions:

Book Value

The net value of a company's assets minus its liabilities and preferred stock, often compared to its market value.

Operating Cash Flow

The cash generated from a company’s normal business operations, indicating its ability to generate sufficient revenue to maintain operations.

CCA Class

Categories within the Canadian tax system that determine the depreciation rate for tax purposes on tangible capital assets, based on the type of asset and its expected life.

Tax Rate

The rate at which a person or business is taxed by the government on their earnings or revenue.