_____ Involve(s)aiming Promotional Efforts Directly at Customers to Encourage Them

question 33

Multiple Choice

 _____ involve(s) aiming promotional efforts directly at customers to encourage them to ask the retailer for the product. 

• A) Horizontal marketing
• B) Pull marketing
• C) Creative marketing
• D) Target marketing

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Definitions:

FMRI Scans

Functional Magnetic Resonance Imaging, a neuroimaging procedure that measures and maps brain activity by detecting changes in blood flow.

Neuromarketing Method

An approach in marketing research that uses neuroscience technologies to study the brain's responses to marketing stimuli, aiming to understand consumer behavior.

Competitive Intelligence

The process of gathering, analyzing, and using information, legally and ethically, from the business environment including competitors for strategic decision making.

Data Mining

A process that involves the computerized search for meaningful trends in a large amount of data.