Which of the Following Is an Objective of Sales Promotion

question 77

Multiple Choice

 Which of the following is an objective of sales promotion directed at resellers?

• A) Encourage repeat or greater usage by current users
• B) Stabilize a fluctuating sales pattern
• C) Bring more customers into retail stores
• D) Obtain more and better shelf space

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Definitions:

Categorical Imperative

A concept developed by the philosopher Immanuel Kant as an ethical guideline for behavior. In deciding whether an action is right or wrong, or desirable or undesirable, a person should evaluate the action in terms of what would happen if everybody else in the same situation, or category, acted the same way.

Unethical Decision

A choice or judgment that goes against moral principles or professional standards, often resulting in harm or unfairness.

Society

Society is a group of individuals living together in a more or less ordered community, often sharing common traditions, institutions, and values.

Legal

Pertaining to the law or the system of rules that a particular country or community recognizes as regulating the actions of its members.