Objectives of Sales Promotion When Directed at Consumers Includes All

question 31

Multiple Choice

Objectives of sales promotion when directed at consumers includes all of the following EXCEPT:

• A) to obtain the trial of a product.
• B) to introduce a new or improved product.
• C) to encourage repeat or greater usage by current users.
• D) to stabilize a fluctuating sales pattern.

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Definitions:

Journalize

The process of recording transactions in a journal, marking the first step in the accounting cycle.

Post-Closing Trial Balance

Prepared as an additional step in the accounting cycle to check that debits equal credits and all temporary accounts have been closed (have zero balances).

Insurance Policy

A contract between an insurer and a policyholder that specifies the terms and conditions under which the insurer will compensate the policyholder for loss.

Adjusting Entries

At the close of an accounting period, journal entries are made to apportion income and spending to the timeframe in which they legitimately took place.