Origin International Has Developed a New Device for Monitoring Refrigerant

question 76

Multiple Choice

 Origin International has developed a new device for monitoring refrigerant leaks in supermarket refrigerated display cases.The devices are compliant with recent environmental protection legislation.To locate supermarkets and convenience stores interested in its new product,Origin's sales department took out a full-page ad in a trade publication called "Grocery Equipment." The ad had a coupon which any interested store owner could use to request further information.Origin is using _____ for its prospecting.

• A) selected-lead searching
• B) lead recruitment
• C) lead qualifiers
• D) random lead generation

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Definitions:

Consumer Product Safety Commission

A U.S. government agency responsible for protecting the public from unreasonable risks of injury or death associated with consumer products.

Mandatory Safety Standards

Regulations that specify minimum requirements for the health and safety conditions in workplaces or products to protect consumers and workers.

Ad Substantiation

The requirement for advertisers to have evidence supporting their claims, ensuring that advertisements are truthful and not misleading.

Magnuson-Moss Act

A federal law in the United States that governs warranties on consumer products.