Firms May Choose to Develop Corporate Vertical Marketing Systems in Order

question 51

Multiple Choice

Firms may choose to develop corporate vertical marketing systems in order to:

• A)obtain scale economies.
• B)acquire location convenience.
• C)concentrate sales in category killer chains.
• D)decrease diversification costs.

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Definitions:

Assets

Resources with economic value that an individual, corporation, or country owns or controls with the expectation that it will provide future benefit.

Sense of Self

The perception or awareness one has of themselves as a separate, distinct individual, including their traits, beliefs, and feelings.

Social Organization

The patterned network of relationships constituting a coherent society or segment of society.

Distribution of Wealth

The manner in which wealth is allocated among individuals in a society, often a focus of economic and social policy analysis.