Which of the Following Is True of Customer Satisfaction Measurement

question 50

Multiple Choice

Which of the following is true of customer satisfaction measurement?

• A) Customer satisfaction measurement programs and questionnaires are designed by customers.
• B) Research related to customer satisfaction measurement was performed on a continual basis.
• C) Customer satisfaction measurement included evaluation of company's satisfaction performance and excluded competitors' satisfaction performance.
• D) Results of all research related to customer satisfaction measurement were made available to customers, but not necessarily to employees.

---

Definitions:

Social Settings

The physical and social environments in which people live or in which something happens or develops.

Interdependence

A mutual reliance among entities, where the actions, products, or services of one depend on or influence those of another.

Judgement

The ability to make considered decisions or come to sensible conclusions.

Competitive Style

A conflict management strategy characterized by a high concern for self-interest and low concern for the interests of others.