Which of the Following Is True Regarding the Aspects of Customer

question 75

Multiple Choice

Which of the following is true regarding the aspects of customer satisfaction measurement according to the research conducted?

• A) There was a commitment to increasing service quality and customer satisfaction from employees at the top levels within the organization.
• B) Top management was primarily responsible for designing CSM programs and questionnaires.
• C) Results of all research related to customer measurement were made available to customers, but not necessarily to employees.
• D) Evaluations related to customer measurement included both the company's and competitors' satisfaction performance.

---

Definitions:

Projective Personality Assessments

Psychological tests that use ambiguous stimuli to elicit responses that reveal aspects of an individual's personality.

Unstructured

Describes a format or situation lacking a predefined framework or organization, often allowing for more flexibility and spontaneity.

Sentence Completion Test

A psychological assessment tool where individuals complete sentences in an open-ended manner, used to explore attitudes, beliefs, motivations, or personality traits.

Figure Drawing Test

A psychological test where individuals are asked to draw a person, an object, or a scene as a means to evaluate their cognitive, developmental, or emotional state.