Service Marketers Have Often Been Accused of a Lack of Marketing

question 8

Multiple Choice

Service marketers have often been accused of a lack of marketing innovation.Which of the following describes one of the reasons for the absence of marketing innovation?

• A) Emphasis on service as an art
• B) Existence of obsolescence
• C) Use of marketing aggregation
• D) Lack of strong competition

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Definitions:

Posttraumatic Stress Disorder

An emotional and mental disorder set off by going through or seeing a frightening event, characterized by ongoing nightmares, flashback episodes, and severe anxiousness.

Civilian Trauma

Psychological or physical trauma experienced by civilians, often due to accidents, natural disasters, or violence not related to military conflict.

Sexual Assault

An act in which a person intentionally forces or coerces another person into unwanted sexual activity.

Terror

Intense, sharp, overmastering fear that can be both a psychological and physiological response to extreme or life-threatening situations.