Which of the Following Is a Mistake Often Committed by Service

question 20

Multiple Choice

Which of the following is a mistake often committed by service marketers?

• A) Service marketers tend to avoid advertising the services that they offer.
• B) Service marketers tend to depend excessively on one or two elements of the marketing mix.
• C) Service marketers tend to distribute services by conceptually distinguishing between the production and distribution of services.
• D) The problem of making services more widely available is given more importance.

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Definitions:

Sales Response Function

The relationship between sales volume and sales calls.

Sales Volume

Refers to the total number of units of a product or service sold by a company during a specific time period.

Prospects

Potential customers or clients who have been identified as fitting the target market and who may have an interest or need for a company’s product or service.

Technology

The application of scientific knowledge for practical purposes, especially in industry and the creation of tools, machines, and software to solve problems or improve existing solutions.