The Use of a Goods Classification System Can Be Extremely

question 12

Multiple Choice

The use of a goods classification system can be extremely valuable to business marketers because:

• A)a marketing strategy appropriate for one category of goods may be entirely unsuitable for another.
• B)a marketing strategy that works for consumer products will often work for products sold in business markets.
• C)the physical nature of the industrial good and its intended use by the organizational customer affects the marketing program's requirements.
• D)all of the above are true.
• E)only (a)and (c)are true.

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Definitions:

Reciprocal

Pertaining to a mutual relationship or action in which two entities engage in an exchange or similar actions towards each other.

Symmetry

A balanced and proportionate similarity found in two halves of an object, that is, when one half mirrors the other.

Flesh Tone

A color or shade resembling the skin of a human, often used in art, makeup, and fashion to indicate a natural skin color.

Character

Character represents the qualities or traits that define a person's moral and ethical actions and reactions.