Buying Firms Prefer a Transactional Relationship When There Are Few

question 40

True/False

Buying firms prefer a transactional relationship when there are few alternatives and the complexity of purchase is high.

---

Definitions:

Basic Traits

Fundamental personality characteristics that are relatively stable over time and across situations.

Personality

A unique combination of emotional, attitudinal, and behavioral response patterns of an individual, distinguishing one person from another.

Neuroticism

A personality trait characterized by sadness, moodiness, and emotional instability.

Divorce

The legal dissolution of a marriage by a court or other competent body.