Buying Firms Prefer a Transactional Relationship When There Are Few

question 40

True/False

Buying firms prefer a transactional relationship when there are few alternatives and the complexity of purchase is high.

---

Definitions:

Rapid Onset

A situation or condition that develops or occurs suddenly and progresses quickly.

Neurocrine

Relating to or denoting the release of neurotransmitters or neurohormones from neurons to act on target cells nearby or within the same tissue.

Paracrine

This term describes a type of cell signaling in which the target cell is close to the signal-releasing cell.

Neurotransmitter

Any specific chemical agent released by a presynaptic cell on excitation that crosses the synaptic cleft and stimulates or inhibits the postsynaptic cell.