If Organizational Buyers View a Particular Attribute as Being Neither

question 30

Multiple Choice

If organizational buyers view a particular attribute as being neither important nor differentiating,an appropriate generic strategy for a product manager to follow would be to:

• A)increase the importance of the attribute to customers.
• B)increase the difference between the competition and the firm's brand.
• C)convert this determinant attribute into a non-determinant one.
• D)all of the above
• E)(a)and (b)

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Definitions:

Microgram

A unit of mass in the metric system, equal to one-millionth of a gram.

Milliliters

A unit of volume in the metric system, equal to one thousandth of a liter or about 0.0338 fluid ounces.

Liter

A metric unit of volume equal to 1,000 milliliters or about 0.264 gallons.

Kilograms

A unit of mass in the metric system equal to 1,000 grams.