When the Focus of the Selling Firm Shifts from Attracting

question 60

Short Answer

When the focus of the selling firm shifts from attracting customers to keeping customers, these exchanges are best described as:

---

Definitions:

Nerve Cells

Specialized cells that transmit electrical and chemical signals throughout the nervous system.

Synapses

The junctions between neurons through which nerve impulses pass, allowing for communication between the cells.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse from one neuron (nerve cell) to another target neuron.

Action Potential

A temporary reversal of an electrically charged membrane potential in neurons or muscle cells, facilitating signal transmission.