Large Firms Tend to Make Up the Majority of the Most

question 21

Essay

Large firms tend to make up the majority of the most profitable customers AND of the least profitable customers. What are some of the characteristics that define both high-cost-to-serve and low-cost-to-serve customers? What can business marketers do to manage high and low cost-to-serve customers?

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Definitions:

Trade Restrictions

Measures imposed by governments to control or limit the exchange of goods and services across their borders, including tariffs, quotas, and embargoes.

Comparative Advantage

The ability of an entity to produce goods or services at a lower opportunity cost than others, leading to more efficient trade.

Exports Cars

The activity of selling and shipping cars from one country to another, contributing to a country's trade balance.

Imports Cheese

The act of bringing cheese into one's country from another to sell.