Large Firms Tend to Make Up the Majority of the Most

question 21

Essay

Large firms tend to make up the majority of the most profitable customers AND of the least profitable customers. What are some of the characteristics that define both high-cost-to-serve and low-cost-to-serve customers? What can business marketers do to manage high and low cost-to-serve customers?

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Definitions:

Probate Court

A specialized judicial body that handles matters pertaining to wills, estates, and the distribution of a deceased person's assets.

Deceased Person's Estate

All the assets and liabilities left by an individual after death, which are subject to management and distribution.

District Courts

Lower federal courts where most federal legal cases begin, handling a broad range of civil and criminal cases.

Federal Court System

The network of courts established by the federal government of a country, dealing with issues that pertain to national laws and constitution.