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Chandler Machine Tool has been successful in segmenting their market using the following bases: (1) NAICS category and (2) key purchasing criteria emphasized by particular groups of buyers within each NAICS industry. They are using:
Anxiety
A mental health condition characterized by feelings of worry, anxiety, or fear that are strong enough to interfere with one's daily activities.
Primary Prevention
First contact in a given episode of illness that leads to a decision regarding a course of action to prevent worsening of the health problem.
Health Education
The process of providing informational resources and learning experiences to improve health awareness, knowledge, skills, and attitudes.
Immunizations
The process of administering vaccines to stimulate the body's immune response against specific infectious diseases.
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