Which of the Following Is Not One of the Criteria

question 74

Multiple Choice

Which of the following is not one of the criteria for assessing the desirability of a potential market segment?

• A)Measurability
• B)Accessibility
• C)Responsiveness
• D)Substantiality
• E)Accountability

Comprehend the function of organizational systems and processes in the day-to-day operation of firms.

Differentiate between various types of controls used by managers, including employee evaluation and compensation systems.

Recognize the role of informal controls in shaping employee behavior and their influence on marketing implementation.

Analyze the factors leading to discrepancies between planned and actual marketing strategies.

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Definitions:

Applied Behavioral Analysis

An intensive behavior therapy used to treat autism; this treatment is based on operant conditioning.

Autism

A developmental disorder characterized by difficulties with social interaction and communication, and by restricted and repetitive behavior.

Social Relationships

Connections between individuals in a society, based on various factors such as friendship, love, kinship, shared interests, business interactions, or other social commitments.

IQ

A measure of a person's intellectual capabilities compared to the average intelligence level of their age group.