Which of the Following Is a Benefit of Effective Segmentation

question 91

Multiple Choice

Which of the following is a benefit of effective segmentation?

• A)The mere attempt to segment business market forces the marketer to become more attuned to the unique needs of customer segments.
• B)Knowledge of the needs of particular market segments helps the business appropriately train and deploy the salesforce.
• C)It allows the business marketer to focus on product development efforts.
• D)all of the above.
• E)(b)and (c)only.

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Definitions:

Predetermined Overhead Rate

A predetermined overhead rate is used to allocate indirect costs to products or services based on a predetermined formula.

Manufacturing Overhead

All indirect costs related to the manufacturing process, such as salaries of supervisors, rent of the factory, and utilities, which cannot be directly traced to specific units produced.

Work in Process

Inventory that includes goods that are in the process of being produced but are not yet completed.

Cost of Goods Sold

Costs directly incurred in the creation of a company's sold products.