Advanced Technologies,Inc

question 32

Multiple Choice

Advanced Technologies,Inc. faces a forecasting dilemma. They wish to evaluate the level of sales that a new technology might enjoy in 2014. Historical data is limited and of little value since the new product is not well defined and the product concept is unique. Which forecasting approach would appear to be most appropriate?

• A)time series analysis
• B)input/output analysis
• C)the sales force composite
• D)regression analysis
• E)the Delphi method

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Definitions:

Income Effect

The variation in a person's or an economy's earnings and its effect on the amount of a product or service that is requested.

Money Income

The total amount of monetary earnings or receipts accruing to an individual or household over a specified period of time.

Purchasing Power

The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy.

Market Demand Curve

A graphical representation showing the quantity of a good that consumers are willing and able to purchase at different price points, holding other factors constant.