Buyers of Business Services Often Experience Difficulty in Evaluating Service

question 20

Multiple Choice

Buyers of business services often experience difficulty in evaluating service quality. Since it is difficult to evaluate quality,

• A)buyers tend to experience more perceived risk.
• B)buyers rely on different prepurchase information sources to reduce risk.
• C)symbology plays a more important role in the evaluation process.
• D)all of the above
• E)(a)and (b)only

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Definitions:

Defence Mechanism

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety and unacceptable impulses.

Interpersonal Attraction

The force that draws people together, leading to friendships, romantic relationships, or other social connections.

Mental Stress

The psychological strain or distress experienced by an individual in response to perceived pressures or challenges.

Heart Disease

A broad term for a range of conditions affecting the heart or blood vessels, often associated with atherosclerosis or heart function issues.