Along with Consumer-Goods Names Like Nike or Coca Cola, the World's

question 28

Essay

Along with consumer-goods names like Nike or Coca Cola, the world's most valuable brands include high-tech representatives such as Intel, Hewlett-Packard, IBM, and Microsoft. Describe the attributes of a strong high-tech brand. Do the investments in building a high-tech brand pay off? Explain.

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Definitions:

Liquidity

The ability to convert assets into cash.

Noncurrent Assets

Long-term assets not expected to be converted into cash within a year, such as property, plant, and equipment.

Uncollectible

Refers to debts or receivables that are deemed not recoverable and are therefore written off as a loss.

Fiscal Year

The annual accounting period adopted by a business.