The Concept of Tangibility Helps the Manager To

question 55

Multiple Choice

The concept of tangibility helps the manager to:

• A)focus clearly on the firm's total market offering.
• B)recognize that a change in one of the elements of the marketing offering may completely change the offering in the view of the customer.
• C)determine how a service will marketed.
• D)all of the above.
• E)(a)and (b)only.

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Definitions:

Leadership

The act of guiding or influencing a group towards achieving a common goal through vision, motivation, and strategic planning.

Collective Leadership

Involves the shared exercise of leadership roles and responsibilities among members of a group or organization, fostering collaboration and distributed decision-making.

Idiosyncrasy Credits

The leeway or tolerance granted to individuals for deviating from group norms due to their previously established competence or contributions.

Followership

The behaviors and attitudes of individuals who follow and support their leaders, highlighting the importance of active and effective participation in a leadership context.