Perishability Is a Unique Service Characteristic

question 57

Multiple Choice

Perishability is a unique service characteristic. From the following list, choose the marketing implication most closely related to this characteristic.

• A)Need to use promotion and pricing to even out demand patterns.
• B)Use physical cues in promotions to help customers evaluate service quality.
• C)Emphasize strict quality control standards.
• D)High-level training for service personnel.

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Definitions:

Fission

The splitting of an atomic nucleus into two or more smaller nuclei, accompanied by the release of energy and usually one or more neutrons.

Fusion

A process where two light atomic nuclei combine to form a heavier nucleus, releasing energy.

Alpha Decay

A type of radioactive decay in which an atomic nucleus emits an alpha particle and transforms into a new nucleus.

Nuclear Reactor Core

The central part of a nuclear reactor where nuclear fission occurs, producing heat to generate electricity in nuclear power plants.