Kathleen Eisenhardt Argues That in Fast-Paced High-Technology Markets, "Strategy Is

question 78

Essay

Kathleen Eisenhardt argues that in fast-paced high-technology markets, "strategy is a video game." Strategic decision making is often described as a rational and deliberate process but, in turbulent markets, new technology and rapidly-changing customer expectations can upset the established order. Given the unstable state, describe the characteristics that separate winners and losers in high-tech markets.

---

Definitions:

Marketing Environment

Refers to the external forces that affect a company's ability to engage with consumers, including social, technological, economic, environmental, and political factors.

Mainstream Reader

A person who prefers reading popular or widely accepted literature, typically the most common and commercially successful works.

Baby Boomers

A demographic group referring to people born during the post-World War II baby boom approximately between 1946 and 1964.

Largest Population

The highest number of individuals residing within a particular geographic area, city, or country.