Which Method for Determining Advertising Expenditures Focuses on the Communications

question 3

Multiple Choice

Which method for determining advertising expenditures focuses on the communications effects of advertising,not on the sales effects?

• A)Affordable
• B)percent-of-sales
• C)match competitors
• D)objective-task
• E)Arbitrary

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Definitions:

Dialogue

A conversation between two or more people, used as a means of communication and understanding differing viewpoints.

Nonverbal Communication

The process of transferring information through body language, facial expressions, gestures, and tone of voice rather than spoken words.

Environmental Effects

The impact of environmental factors (physical, chemical, and biological) on living organisms and human societies.

Nonlanguage

Non-verbal forms of communication, such as gestures, facial expressions, and body language, that convey meaning without the use of words.