Which of the Following Are Useful to Business Marketers Trying

question 3

Multiple Choice

Which of the following are useful to business marketers trying to gauge competitive responses to pricing?

• A)Examining the cost structure and strategy of direct competitors.
• B)Examination of annual reports and other public records.
• C)Identifying which markets competitors deem as important.
• D)All of the above.
• E)Only (a)and (c).

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Definitions:

Assessment Techniques

Various methods and tools used to evaluate the abilities, performance, behavior, or characteristics of individuals or organizations.

Intended

Something that is planned or meant to occur; deliberate.

Gender Stereotypes

Widely held beliefs or generalizations about the attributes, characteristics, and behaviors of males and females, based on their sex.

Personalities

The combination of characteristics or qualities that form an individual's distinct character.